NBA Superstar Dwyane Wade Launches ‘All Star’ Sneaker at Ugly Dukling store in Toronto Feb 12

NBA Superstar Dwyane Wade Launches ‘All Star’ Sneaker at Ugly Dukling store in Toronto Feb 12
February 10, 2016 Magazine
In Uncategorized

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Attention:  Entertainment, Sports & Fashion Editors


NBA Superstar Dwyane Wade Launches ‘All Star’ Sneaker at Ugly Dukling store in Toronto Feb 12

the Lifestyle Sneaker Boutique for basketball sneakers


New York & Toronto, Feb 2st, 2016 – An all star line up will be coming out to support NBA superstar Dwyane Wade as he launches the Li-Ning Way of Wade 4 All Star sneaker, to celebrate All Star Weekend at the Ugly Dukling store at the Dundas Square location.


 “ We are really excited to launch the Wade of Way 4 sneakers at Ugly Dukling during All Star week.” Says Melissa Davis, Founder and CEO of sneaker boutique Ugly Dukling. “Our customers get a chance to purchase one of the best functional basketball sneakers in the market today with a wonderful array of themed and inspired sneakers and to meet Dwyane Wade.”


Three-time NBA champion Dwyane Wade will be in in TO to play for the Eastern Conference team in the NBA ALL STAR GAME.


The Li-Ning Way of Wade 4 All Star launch ‘Tips Off ‘ on Friday, February 12th at 1:30 pm


Who:      NBA Superstar Dwyane Wade plus NYC Celebrity DJ and record producer DJ Clue

What:    Dwyane Wade launches the Li-Ning Way of Wade All Star limited release shoe with fan photo ops and shoe signing & sale of WOW shoe line & All Star Shoe



Where: Ugly Dukling, 4 Edward Street, Toronto


When:   1:30 pm – 5:30 pm

Dwyane Wade 3:30-4:30  Photo ops/signing

DJ Clue 2:30-4:30 Spinning


Fans of Dwayne Wade and Ugly Dukling lifestyle sneaker brands are invited to attend the launch.


Instagram- @WayofWade & @uglyduklingcanada

Twitter – @WayofWade & @uglydukling




Dwyane Wade is a three-time NBA Champion (2006, 2012, 2013) and eleven-time All-Star

selection with the Miami HEAT. In 2006, three years after first joining the HEAT as the No. 5

overall Draft pick, he led the team to Miami’s first-ever NBA Championship and was named MVP of the Finals. In 2012 and 2013, Dwyane won his second and third NBA Championships. In 2011, Wade was appointed to President Obama’s fatherhood task force.


In March 2011, he became the first NBA player to be awarded sole custody of his children. In September 2012, he became a New York Times Best-Selling author, with the release of his first book, A FATHER FIRST: How My Life Became Bigger than Basketball.


Dwyane has fashion partnerships with Hublot, Stance, The Tie Bar, Naked, and serves as Chief Brand Officer for Li-Ning. In 2015, he attended the Metropolitan Museum of Art’s Costume Institute Gala and CFDA Awards. This past summer, he was selected as an ambassador for Men’s Fashion Week in New York City.




Ugly Dukling established in 2010, is an Exclusive Lifestyle Sneaker Boutique that opened its first store in Toronto at Dundas Square and now is the world’s first sneaker boutique located inside a department store.


Ugly Dukling has partnered with The Hudson’s Bay and the UK’s leading retailer, TOPshop/TOPMAN to bring sneaker boutiques inside select Hudson’s Bay and TOPMAN locations, including Mississauga Square One, The Chinook Centre in Calgary and Grandville Street in Vancouver.


Ugly Dukling will open its fifth store in Union Station in 2017, as one of only eighteen retailers chosen to locate in this iconic Toronto landmark and busy commuter hub.


Ugly Dukling carries limited editions of sneaker brands from Adidas, Reebok, Saucony, Asics, Puma, New Balance, Ewing and Way of Wade.




Li Ning Company Limited is one of the leading sports brand companies in China, mainly providing sporting goods including footwear, apparel, equipment and accessories for professional and leisure purposes primarily under the LI-NING brand. Headquartered in Beijing, the Group has brand marketing, research and development, design, manufacturing, distribution and retail capabilities. It has established an extensive supply chain management system and a retail distribution network in China, predominantly through outsourced manufacturing operations and franchised distribution.


In addition to its core LI-NING brand, the Group also manufactures, develops, markets, distributes and/or sells sports products under several other brands, including Double Happiness (table tennis), Kason (badminton), AIGLE (outdoor sports), and Lotto (sports fashion) which are either self-owned, licensed or operated through joint ventures.





Li-Ning Media Contact:

Laura Gammel


[email protected]



Ugly Dukling Media Contact:

Marjorie Wallens

MJW Communications

[email protected]




Dwyane Wade Media Contact:

Amy Jacobs

Rubenstein Communications

[email protected]



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