The Brand

Ugly Dukling is an influential online lifestyle brand boutique that collaborates with iconic brands, blockbuster films & celebrities to create capsule collections. Selected campaigns with special curated pieces are launched through exciting experiences and memorable pop-ups in luxury department stores. 

Melissa Davis, the brand architect of Ugly Dukling is a creative visionary. She has gained a wealth of experiences & awards in the retail industry for over 25 years. Most recently Davis has been selected by the iconic brand Barbie as 1 of 60 role models who has become successful in their field & inspires independence, self acceptance and reinvention to women around the world. This accomplishment was featured in all Toys R Us stores throughout Canada, with a special appearance event in Toronto. 

Melissa Davis’s obsession for the Ugly Dukling brand is to become synonymous with luxury lifestyle & beauty across the globe. 

Ugly Dukling supports the Black Lives Matter Movement.